Taylor Swift Writes About Future Of Music In “Wall Street Journal”
She adds that artists must adapt quickly to keep up with Millennial listeners who are used to so many options of entertainment. During her recent “Red” tour, she says she knew her fans arrived at the stadiums having seen the whole concert already on YouTube. To keep them on their toes, Taylor says she brought out surprise guests and always delivered something new. She adds that the key to thriving in the current state of the industry is to avoid fighting the changes and remain hopeful for the future.