Batesville’s Herberts Will Star In New A&E Series

Posted On April 02, 2014

By Mike Perleberg

"The Herbert Brothers" reality series will star the Batesville clan including Dave, Joe. Matt, Pete and Josh. Herbert Brothers

“The Herbert Brothers” reality series will star the Batesville clan including Dave, Joe. Matt, Pete and Josh.
Herbert Brothers

(Batesville, Ind.) – They’ve produced a winning Super Bowl television commercial, written movie scripts, and created board games.

Now you can cross “become reality TV stars” off the checklist for Batesville brothers Joe and Dave Herbert.

It was no April Fool’s Day joke on Tuesday when A&E Network – the channel which airs the very popular reality series “Duck Dynasty” – announced that it has ordered eight half-hour episodes of a nonfiction series starring Joe, Dave, and their three brothers Matt, Pete and Josh.

The working title of the series produced by Zig Zag Productions is simple enough: “The Herbert Brothers.”

According to A&E, the series will follow the five brothers who launched an advertising empire after creating the #1 Super Bowl commercial.

Production is already underway and filming will continue through May. The show will premiere on the cable channel this summer

Joe and Dave Herbert first gained national attention in 2009 when their entry in Doritos “Crash the Super Bowl” ad titled “Free Doritos” contest took the top spot in the commercial ratings, winning them a $1 million prize and a series of interviews on national television. You can view that and other commercials they have filmed at www.herbertbrothers.com.

The rest of A&E’s announcement is below:

Down in Batesville, Indiana, there’s a family that runs the Number One ad agency in town. Sure, the population is only 6,508, and they’re self-proclaimed ‘nobodies from nowhere.’ But the Herbert brothers made advertising history when their homemade commercial won the ‘Doritos Crash the Super Bowl’ contest and ranked No. 1 on the USA Today ad meter….

The Herbert Brothers took their $1,000,000 winnings, established an advertising agency and continued developing commercials for major companies like Pepsi, Go Daddy and Shasta, to name a few. The five brothers still live and work in their idyllic hometown and enlist help from the locals; their friends act, mom caters, dad builds sets and neighbors help script.

The executive producers are Matt Gould, Danny Eaton, and Mark Efman. The executive producer for A&E Network is Lilly Neumeyer