Facebook Reminder Helps Increase Online Voter Registration Numbers
By Travis Thayer
(Indianapolis, Ind.) – The power of social media is being used to increase online voter registration in the Hoosier state.
On Monday, Secretary of State Connie Lawson reported a significant increase in online voter registration following registration reminders that had been posted statewide by Facebook.
Individuals on Facebook who are 18 and older began receiving a reminder at the top of their news feed last Friday. The reminder directed them to resources to register to vote in Indiana.
Since then, more than 30,000 Indiana residents have registered to vote online.
“Since Facebook launched its online campaign to remind Hoosiers to register to vote, we have seen substantially higher than normal online registrations,” said Secretary Lawson. “Friday was the third highest daily total ever for online registrations. I appreciate Facebook’s willingness to use its platform to encourage everyone to vote and hope Hoosiers continue to do so.”
In addition to initiating their own voter registration process, individuals can let friends on Facebook know that they are registered to vote and encourage other to register as well.
“Going back to 2008, we’ve been reminding people on Facebook to vote on Election Day and directing them to information on where to vote. This is the natural next step. We want people to have a voice in the process, and getting registered means that there’s one less hurdle for them,” said Samidh Chakrabarti, Facebook’s Product Manager for civic engagement.
The deadline to register to vote is Tuesday, October 11. Early voting begins October 12 in Indiana.
For those who still need to register for the November 8 General Election, visit www.indianavoters.com, use the Indiana Voters app, or visit your local clerk’s office.