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Ky. Speedway Nationwide Race Gets New Name Sponsor

Posted On April 17, 2014

By Mike Perleberg

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(Sparta, Ky.) – The Kentucky Speedway has a new name sponsor for its NASCAR Nationwide Series race.

The speedway announced Wednesday that the Friday, June 27 race will be called the John R. Elliott HERO Campaign 300 presented by Drive Sober or Get Pulled Over. The Kentucky Office of Highway Safety is paying for the title sponsorship.

Kentucky Speedway has been involved with the Kentucky HERO program, the state arm of a national campaign promoting designated driving.

“Kentucky Speedway has been a long time partner with the Office of Highway Safety. Together we saved lives with the seatbelt campaign and we are excited to save even more by reminding people to drive sober, and be a HERO,” said Kentucky Speedway general manager Mark Simendinger.

The title namesake, Navy Ensign John R. Elliot, was a Naval Academy graduate and New Jersey resident who died in a head-on crash with a drunk driver in Maryland in July 2000.

“We appreciate the Kentucky Speedway’s continued assistance in promoting our highway safety messages,” said Kentucky Transportation Secretary Mike Hancock. “As we gear up for racing season, we’re proud to bring attention to this critical highway safety issue and encourage NASCAR fans to use designated drivers.”

The John R. Elliott HERO Campaign 300 presented by Drive Sober or Get Pulled Over is one of three NASCAR races to take place in Sparta during the last weekend in June. The Camping World Truck Series UNOH 225 runs on Thursday, June 26 and the Sprint Cup Series Quaker State 400 presented by Advance Auto Parts happens Saturday, June 28.

You can hear all three races at home or at the track on Eagle 99.3, your home for NASCAR.