“The Pickup Tower” Introduced At Aurora Walmart
By Mike Perleberg
The Pickup Tower at the Walmart Supercenter in Aurora is the first to be introduced in Indiana. Photo by Mike Perleberg, Eagle Country 99.3.
(Aurora, Ind.) – The Walmart Supercenter in Aurora will be the first in the tri-state and Indiana to allow shoppers to retrieve their online orders from a can’t-miss tower inside the store.
The company announced that the Pickup Tower will be operational at Aurora starting Monday, September 18. The behemoth is located in the checkout area near the front entrance of the box store.
“The Pickup Tower pilot phase has been so successful Walmart is expanding it to additional locations across the country – and we’re proud to be the first in the state,” said store manager Jacob Kerns. “This technology is designed to give time back to our Aurora customers with a new shopping experience.”
Walmart’s new Pickup Tower is a 16-foot tall structure that operates somewhat like a giant, high-tech vending machine. Online customers on Walmart.com purchase their items, then selected the Pickup option at checkout. When the ordered item arrives at the store, it is loaded by an employee into the Tower. The customer retrieves it by scanning a bar code on their smartphone.
“Very simply put, you walk in, you have a code. You walk up to the machine, enter your information and it finds your packages. You just grab it out of the machine and walk out,” Kerns said.
The company calls the Pickup Tower concept the latest example of its commitment to digital acceleration and innovation, as well as convenience, helping customers save time and shop however, whenever, wherever they want.
The company announced in 2016 it would invest $6 billion to U.S. store growth, remodeling stores, and other innovations. In addition to the Pickup Tower, the Aurora Walmart has also added more self-scan lanes.