Survey: One-Third of Americans Have Already Started Their Holiday Shopping

Tuesday, September 12, 2023 at 11:37 AM

Christmas is 100 days away.

Shutterstock photo.

(Lawrenceburg, Ind.) – It may be hard to believe, but Christmas is 100 days away.

That begs the question, “Have you started your holiday shopping yet?”

According to a recent survey conducted by TopCashback.com, over one in ten (11%) Americans will start their holiday shopping in September.

The survey polled a cross-section of 1,756 US-based adults, aged 18 and over.

Of those surveyed, 49 percent said they plan to shop early this holiday season, while 51 percent are waiting for Black Friday and/or holiday sales, such as Cyber Monday.

Further Breakdown

Will start in November (32 percent)
Started already but have not finished (26 percent)
Will start in October (19 percent)
Will start in September (11 percent)
Will start in December (7 percent)
Already completed holiday shopping (5 percent)

Most respondents (85%) said they prefer to do a majority of their shopping online, while 15 percent enjoy in-person shopping.

Fifty-three percent find that shopping for gifts is the most stressful part of the holiday season. Other activities considered most stressful include cooking/baking, traveling, spending time with family, and decorating.

Learn more at https://www.topcashback.com/dyn/holiday-prep-survey-results-2023/.